What to expect in the course of building or upgrading your site

Step 1 {

Where do we start?

If you’re starting a site from scratch, we’ll get to the core of what your business does and identify what makes it unique.

Then we can start determining what it is you actually need and optimize for your budget. Many web designers will jump in and tell you what you want before speaking to you about what your company really needs.

If you already have a site, we’ll identify its strengths and weaknesses and strategize improvements.

Most outdated sites have a leg up because the content has been written and a framework has been laid out, so the first step is to see what should be kept vs. scrapped. We’re then ready to decide on a budget that suits your needs.

Step 2 {

How much will I need to spend?

Every budget can be accommodated. There is no project too small.

Next we discuss your budget, options and time frame for completion and I’ll show you some examples of what different sites can cost.

Depending on your situation, I’ll advise using either a simple WordPress template to save time and money, or customizing a site to your vision.

Unfortunately there is no one-size-fits-all when it comes to pricing a project as needs vary from business to business. Scroll to the Pricing section of the How HWD is Different page for examples of what certain sites can cost.

Contract & Discussion About Scope

Once a budget is finalized and the scope of the project is set, you will receive a contract and a time frame will be arranged. We’ll then make sure to set the project’s ‘scope,’ which outlines everything that’s considered to be included in your budget, and the exact specifications of what is not. This greatly helps reduce any misunderstandings later.

Step 3 {

Site Flow

Design funnels to make the user experience as seamless as possible.

The purpose of any website is to make sure the visitor has a clear path to what (s)he is looking for. To do this, we’ll analyze who your visitors are, determine what their different needs will be, and design pages to act as funnels into different sections of the site based on their profiles.

Step 4 {

Design Mockups, Build, and Launch

You’ll have a chance to see each page before it’s built and make changes if need be.

At this stage I get to work on design ideas and make mockups. You are consulted as much or little as you’d like throughout the process.

Go live!

The site is built out from the mockups you sign off on, thorough testing is done to ensure all pages look good on all platforms (web browsers, tablets, and smartphones), and we take it live!

Step 5 {


Even a site that launches without a hitch and requires no immediate changes will eventually need to be updated or have a bug or two worked out. Every client gets between 1-3 months of free bug support and technical help. After your support period has expired, additional help will cost $25-$50 an hour, or roughly ⅓ of what the average web designer charges.